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BAY CITY, Mich. — Great Lakes
Intercollegiate Athletic Conference (GLIAC) Commissioner Dell
Robinson unveiled the league’s new logo and branding
initiative today, which will include a redesign of the GLIAC web
site (gliac.org).
The logo, which was created by the Joe Bosack
Graphic Design Company, reflects the Conference’s ties to the
Great Lakes Region. The GLIAC is currently comprised of 14
member institutions, nine in Michigan and five in Ohio.
“The great tradition of the GLIAC will now
be enhanced through our new logo,” stated Commissioner
Robinson. “The launching of the new logo and the
redesign of our web site provide a platform to showcase the GLIAC,
regionally and nationally. The new logo and web site are just
the first steps in our branding and marketing
initiative.”
The logo redesign includes full, abbreviated and
one-color versions, as well as co-branded versions, that appear in
the official school colors of each of the 14 members.
“The GLIAC is the premier conference in
NCAA Division II and our new logo will enhance our brand for all of
our fans and beyond,” said Tim Selgo, Director of Athletics
at Grand Valley State University and chairperson of the
GLIAC’s Marketing and Broadcasting Committee that spearheaded
the logo redesign process.
“The logo unveiled today was a result of a
great collaboration between our firm, conference administrators and
the individual schools of the GLIAC, stated logo designer Joe
Bosack. “Together we were able to take the vision of
the conference and create a dynamic new look that is poised to take
their brand to the next level.”
Founded in 1972, the GLIAC has been a leader in
the advancement and promotion of intercollegiate athletics for men
and women for 40 years. The league, which conducts championships in
21 sports, boasts 223 Academic All-Americans,16 NCAA Division team
championships, and 60 NCAA Division II individual champions.
During the 2010-11 academic year five GLIAC members placed in the
top 55 in the Division II Learfield Sports Directors’ Cup
standings, including Grand Valley State, which finished first for
the eighth consecutive year.
