Release courtesy of Lisa Tomlinson, LRG
Holland, Michigan - The Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, is pleased to announce that the Great Lakes Intercollegiate Athletic Conference (GLIAC) has signed an exclusive agreement allowing LRG to represent the conference and its domestic licensing program.
The GLIAC was founded in 1972 with five charter members. The conference was made up entirely of schools from the state of Michigan until the 1995-96 season when membership was extended to schools in both Ohio and Pennsylvania. Now celebrating its 40th year, the GLIAC has grown to 16 full-time members, including Ashland University; Ferris State University; University of Findlay; Grand Valley State University; Hillsdale College; Lake Erie College; Lake Superior State University; Malone University; Michigan Technological University; Northern Michigan University; Northwood University; Ohio Dominican University; Saginaw Valley State University; Tiffin University; Walsh University, and Wayne State University. The University of Indianapolis, Lewis University (IL) and Notre Dame College (OH) are affiliate members, giving the conference 22-sport conference a four-state geographic footprint with access to major media markets such as Detroit and Columbus.
LRG has been hired to help maximize exposure opportunities for both GLIAC branded product and GLIAC cross-branded product at retail, online and at championship venues, and will manage the account regionally from its Holland, Michigan office. LRG currently has partnerships with several GLIAC members, including Ferris State; GVSU; Lake Superior State; Michigan Tech, and Northwood.
“The GLIAC is excited about our partnership with LRG," said Dell Robinson, commissioner of the GLIAC. "The GLIAC has a strong upside in the areas of licensing and branding, and LRG will help the Conference build a strong foundation for the future.”
“We are extremely excited about our partnership with the GLIAC,” said Lewis Hardy, president and CEO of LRG. “We are proud to work with several members of the GLIAC, and look forward to creating new branding opportunities for both the conference and its membership.”
The Licensing Resource Group was founded in May of 1991, and currently represents more than 180 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Holland, Michigan; Winston-Salem, North Carolina; Iowa City, Iowa, and Bristol, Rhode Island.
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