BAY CITY, Mich. - The Great Lakes Intercollegiate Athletic Conference (GLIAC) has entered an agreement with the branding agency F.P. Horak Company. The firm will help the GLIAC launch a social media campaign to enhance its social networking platforms.
“The GLIAC is excited about building our digital brand to align with the communications mediums of today,” said GLIAC Commissioner Dell Robinson. “The campaign will engage our institutions, student-athlete population, alumni and communities.”
The goal will be to repurpose content, revamp the Conference’s social media platforms and develop interactive campaigns to drive traffic to the GLIAC website. This will include the development of a GLIAC mobile application for smart phones and tablets. The campaign will develop tools for supporting the overall promotional goals as well as marketing communication vision delivering branded content to an information-seeking targeted audience.
“Freshened social media pages and new interactive campaigns will help GLIAC drive traffic to its website, so that their multiple audiences will be able to get the information they need, conveniently, and at any time,” says Marisa Horak Belotti, Chief Marketing Officer, The F.P. Horak Company, the marketing communications and creative firm retained by GLIAC for its branding initiative.
The Great Lakes Intercollegiate Athletic Conference (GLIAC), founded in 1972, has been a leader in the advancement and promotion of intercollegiate athletics for men and women for 40 years. The GLIAC sponsors 22 sports and has 16 members including Ashland University, Ferris State University, University of Findlay, Grand Valley State University, Hillsdale College, Lake Erie College, Lake Superior State, Malone University, Michigan Technological University, Northern Michigan University, Northwood University, Ohio Dominican University, Saginaw State University, Tiffin University, Walsh University and Wayne State University.
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