GLIAC Unveils New Logo and Branding Initiative

GLIAC Unveils New Logo and Branding Initiative

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BAY CITY, Mich. — Great Lakes Intercollegiate Athletic Conference (GLIAC) Commissioner Dell Robinson unveiled the league’s new logo and branding initiative today, which will include a redesign of the GLIAC web site (

    The logo, which was created by the Joe Bosack Graphic Design Company, reflects the Conference’s ties to the Great Lakes Region.  The GLIAC is currently comprised of 14 member institutions, nine in Michigan and five in Ohio.

    “The great tradition of the GLIAC will now be enhanced through our new logo,” stated Commissioner Robinson.  “The launching of the new logo and the redesign of our web site provide a platform to showcase the GLIAC, regionally and nationally.  The new logo and web site are just the first steps in our branding and marketing initiative.”

    The logo redesign includes full, abbreviated and one-color versions, as well as co-branded versions, that appear in the official school colors of each of the 14 members.  

    “The GLIAC is the premier conference in NCAA Division II and our new logo will enhance our brand for all of our fans and beyond,” said Tim Selgo, Director of Athletics at Grand Valley State University and chairperson of the GLIAC’s Marketing and Broadcasting Committee that spearheaded the logo redesign process.

    “The logo unveiled today was a result of a great collaboration between our firm, conference administrators and the individual schools of the GLIAC, stated logo designer Joe Bosack.  “Together we were able to take the vision of the conference and create a dynamic new look that is poised to take their brand to the next level.”

    Founded in 1972, the GLIAC has been a leader in the advancement and promotion of intercollegiate athletics for men and women for 40 years. The league, which conducts championships in 21 sports, boasts 223 Academic All-Americans,16 NCAA Division team championships, and 60 NCAA Division II individual champions.  During the 2010-11 academic year five GLIAC members placed in the top 55 in the Division II Learfield Sports Directors’ Cup standings, including Grand Valley State, which finished first for the eighth consecutive year.

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